Opening up the new era in banking and working fully on a digital platform, it offers innovative solutions and services to its clients. A straight forward and clean brand identity was created to represent the evolution of banking.
With a simple and clean wordmark, the brand reflects confidence, experience and innovation in its industry. With a vibrant color palette, it gives the customer a secure and approachable image. Making a premium service available for all, the brand speaks to multiple personalities, and this can be perceived throughout the assets.
We developed a communication system for each of the service levels on the bank. Based on the features and key points of the level, the designs adapt to its target.