ESTABLISH THE BRAND AS AN INNOVATIVE SAFE AND IMPROVED WAY TO INVEST.
Establish the brand as a facilitator of the complex processes that come with wealth and as a mediator to create a mutually beneficial situation in which the client benefits both morally and economically from his investments.
The brand concept comes from the obsidian rock that represents elegance, luxury, power and status by itself; so for the design development we combine the elements that characterize the company as loyalty, wealth, success, prductivity that together are reflected in the design of their visual communication.
Brand Visual Objective
Separate the firm from competitors that do Opportunity Zone Investing.
Visually and conceptually communicate to a luxury market in a simple uncomplicated way.
Position it as a strong brand with a solid platform and a product that gives an opportunity for people to do good with their wealth.
Successfully establish the brand as an innovative / safe / improved way to invest.
Obsidian adds value by structuring transactions that benefit asset holders.
The UI/UX development of the firm was created to make the user to understand the concept of Obsidian and OzASIS through the website home using interactive images that expresses what Obsidian does in New York City.
We separated Obsidian and OzASIS from competitors that do Oppotunity Zones Investing visually and conceptually