NIKI B
Crystal jewelry necklaces
CLIENT
Niki Baratta
SERVICES
Art Direction
Creative Direction
Brand Development
Brand Concept
LOCATION
New York
DATE
2019
The Challenge
A brand with meaning and cause.
Niki B is a brand based on self-care, made with healing crystals and 18 karat rose gold that is handcrafted in NYC, focused on health and well-being. A platform to contribute and give back to the world. Jewelry that is timeless, intimate and personal. We created a conceptual branding that merges sophistication and elegance with the beauty of the healing crystals that are unique and natural.
Project Scope
Conceptual Branding
The visual identity of NikiB comprehends a base of elements that are neutral and clean, balanced with accents of color and little details. The result is a brand with a classic and at the same time contemporary vibe that feels real and feminine.
Visual Communication
We designed a brand that is all about women, focusing on being conscious and connected with mother nature.
A bridge between fashion and the mystic world.
The Packaging
We designed a box set that puts everything together, the jewelry is carefully placed along with other elements that the customer can use as a guide to take care of their crystals.
