Kavak Showroom
Concept Design / used-car marketplace & Mexico’s first unicorn startup
CLIENT
Kavak
SERVICES
Creative Direction
Concept Design
Signage Design
LOCATION
Mexico City
DATE
2020
The Challenge
The buying/selling process can be overwhelming and stressful for most people, with KAVAK’s showrooms we wanted to create a space where customers could enjoy the experience of getting a new car, from the moment they arrived at the facilities, to the moment their new car was delivered.
Project Scope
Interior Design Concept
We used different visual elements like light, color blocks and signage to define each space in the room, walking the client through each step of the process, and playing with the atmosphere’s aesthetic and mood depending on the step they’re in.
KAVAK is the online platform that offers an exceptional experience of buying and selling used cars. Along with the platform, there are 10+ showrooms nationwide where they take each client through the buying or selling process personally.
Our design and conceptual process was influenced by our expertise in UI/UX design, taking KAVAK’s process and thinking as if the end client was navigating through a website.
