BEAUTY & PROPAGANDA
Beauty bar
CLIENT
Beauty & Propaganda
SERVICES
Creative Direction
Brand Development
LOCATION
Phoenix, Arizona
DATE
2020
The Challenge
Expressing a different concept of beauty through a high-end visuality finding the balance between modern, simplicity and elegance.
Beauty and Propaganda is a new one-stop-shop beauty salon in Arizona that offers its costumers a unique experience that represents the concept of the brand
Conceptual Branding
We created a clean and elegant wordmark that gives stability between the luxury, classy and elegant visuals with a simple and modern look for the brand that speaks about beauty and impulses women to be confident in their own skin and to be beautiful as they are, not how society has told them to be, two typography styles coming together that represents those concepts, being against the wrong propaganda.
We created a signifier that sums up the whole concept, strong, memorable and simple.
Images coloring is part of the color palette creating a harmonic combination and giving the brand unique details as well as rose and warm tones to represent inner peace, restores harmony, increases warmth, feminine; Shades of pink for humane, beauty and genuineness; and black to add sophistication, elegance, formality and timeless visual approach.
