We set out to create a brand strategy with a timeless identity.
All City Canvas began in 2012 with 8 internationally renowned artists intervening 8 walls in the span of a week. Defying cities, walls and environments to create high impact productions, it became a referent in street art. So we created a visual communication system capable of growing and constantly changing to adapt to trends without restraints.
We developed a conceptual branding and brand architecture that has enough flexibility to grow without restraints, highlighting their brand’s DNA. A UI/UX driven website was developed to provide All City Canvas with a solid platform. As a result, it propelled them to be one of the world’s most influential street & communication channels in Mexico.
The visual identity of the brand was inspired by contemporary street culture. We based it off of the typographies, colors and images that dominate the streets today.
In addition, the street culture scene is ever-changing. Therefore, we created a timeless identity based on the people and the streets.
All City Canvas has a wide brand architecture. We created 3 sub-brands and over 7 content channels. In addition, we developed these brands to represent topics that focus on street culture.
Therefore, we developed each brand with a particular style that would suit its content. The purpose of each sub-brand is to add value to the main brand. In addition, it feeds and grows specific markets.
For All City Canvas we created a visual identity based on the people and the streets.
The All City Canvas website was created with user experience in mind. The objective was to increase user interaction and get people to explore the platform. Therefore, we aspired to create a friendly interface. And this offered an entertaining and enjoyable interaction between the readers and the brand.
In addition, we optimized the platform for mobile users, offering them an easy experience. Therefore, this website allowed the creation of several channels that showcase original content.
All City Canvas has become one of the world’s most influential street art channels in Mexico.